SUDBURY – Persona customers in Ontario and Quebec will soon receive their communications and television services from EastLink, as the Halifax-based cable company brings its brand westward.
EastLink said it has been working to incorporate Persona into its brand identity since it was purchased by EastLink’s parent company Bragg Communications in September 2007.
Persona’s western division, which serves British Columbia, Alberta, Saskatchewan and Manitoba, will continue to operate as Persona, an EastLink company.
The rebranding of Persona in Ontario and Quebec will grow EastLink’s customer base to approximately 420,000 subscribers. The company said that it is working to upgrade its digital network to deliver a greater range of products and services including EastLink telephone, high definition and digital programming, and faster Internet speeds.
"EastLink is committed to providing all of its customers with a wide range of products and services to meet their communication and entertainment needs," said Owen Barnhill, EastLink’s national director of marketing, in the announcement. "This rebranding allows us to expand our brand presence, while providing the customer focus and network reliability for which EastLink is known."
