EastLink expands in to Ontario and Quebec

SUDBURY - Persona customers in Ontario and Quebec will soon receive their communications and television services from EastLink, as the Halifax-based cable company brings its brand westward. EastLink said it has been working to incorporate Persona into its brand identity since it was purchased by EastLink’s parent company Bragg Communications in September 2007. Persona's western division, which serves British Columbia, Alberta, Saskatchewan and Manitoba, will continue to operate as Persona, an EastLink company. The rebranding of Persona in Ontario and Quebec will grow EastLink’s customer base to approximately 420,000 subscribers. The company said that it is working to upgrade its...