HALIFAX – EastLink cable has been honoured by Canadian Blood Services Atlantic Region for helping save lives by promoting the importance of donating blood.
EastLink was presented with a Partners for Life award at the services’ Donor Awards Ceremony Thursday night in Dartmouth, N.S.
Among the cableco’s contributions are encouraging viewers to donate blood during the crucial December holiday period. EastLink Blood Donor Days helped Maritime clinics exceed their targets by 32%. EastLink Television also broadcast specialized programming through its flagship television show, EastLink Magazine, to educate viewers on the importance of donating blood and broadcasts Canadian Blood Service public services announcements throughout the year.
Over the last two years, EastLink has educated Maritimers about Canadian Blood Services, helped raise awareness of the importance of becoming a regular blood donor, and encouraged eligible members of the public to donate to ensure hospital patients receive the blood and blood products they require, especially during the holidays.
“EastLink Television is pleased to use our network to speak to thousands of Maritimers and raise awareness about the importance of giving the gift of life,” said Michael Smith, Director of EastLink Television. “The need for blood has no boundaries and we know through increasing awareness, we can help ensure blood will be there in the event Maritimers need it.”
