TORONTO – Entertainment channel E! Canada will follow the lead of its American sibling and introduce a new logo, look and tagline on July 9.
In addition to the brand refresh, the channel will add new series Opening Act from Nigel Lythgoe, Married To Jonas which follows newlyweds Kevin and Danielle Jonas as they settle down in their New Jersey home, and Whitney Cumming’s new weekly talk show Love You, Mean It With Whitney Cummings. Scripted programming will make its first debut on the network in 2013.
“Our new look and programming plans are designed to more fully realize our brand’s potential and continue to build on our growth and success,” said E! president Suzanne Kolb, in the announcement. "From news to reality to live events, E! lives at the epicentre of pop culture. For us, this exciting next chapter is all about never letting anyone go a minute without their ‘pop of culture.’”
