TORONTO – In an agreement that will include Canadian development and production initiatives and involve multiple platforms of content, CanWest MediaWorks today announced a new licensing deal which will see its secondary broadcast outlets now called CH rebranded as E!, the U.S. entertainment/celebrity channel. (The exclusive agreement will certainly have an effect on CHUM Limited as its Star! celeb channel relies heavily on E! programming. No word from CHUM yet on their thoughts.) On September 1, 2007, "CanWest will bring one of the world's definitive entertainment brands to Canadians across multiple platforms including broadcast, online, mobile, video-on-demand and satellite radio....
