Dylen Postnikoff joins Shaftesbury as global brand strategy VP

TORONTO - Shaftesbury has tapped former CBC exec Dylen Postnikoff for the newly expanded position of global brand strategy VP.Postnikoff will lead the marketing and communications strategies for Shaftesbury’s premium entertainment properties. She will be responsible for cultivating and serving the company’s global audiences while expanding its content footprint, focusing on audience awareness, audience loyalty, and increasing engagement by building on existing global fandoms, and tapping into passionate audiences to create deep and dynamic new ones. She will also oversee merchandising and licensing for all of the company’s titles which include TV series Murdoch Mysteries, web series/feature film Carmilla, the anthology series Slasher and upcoming TV drama Hudson & Rex. Most recently, Postnikoff was head...