TORONTO – Shaftesbury has tapped former CBC exec Dylen Postnikoff for the newly expanded position of global brand strategy VP.
Postnikoff will lead the marketing and communications strategies for Shaftesbury’s premium entertainment properties. She will be responsible for cultivating and serving the company’s global audiences while expanding its content footprint, focusing on audience awareness, audience loyalty, and increasing engagement by building on existing global fandoms, and tapping into passionate audiences to create deep and dynamic new ones. She will also oversee merchandising and licensing for all of the company’s titles which include TV series Murdoch Mysteries, web series/feature film Carmilla, the anthology series Slasher and upcoming TV drama Hudson & Rex.
Most recently, Postnikoff was head of TV entertainment and content marketing at CBC where she led a marketing team that launched award-winning series such as Schitt’s Creek, Kim’s Convenience, The Baroness Von Sketch Show and Anne with an E. She was also co-founder and executive director of marketing at Hank Studios, and worked within the client-marketing department at Corus Entertainment.
“At Shaftesbury, we’re in the business of producing content that engage global audiences,” said chairman & CEO Christina Jennings, in the announcement. “With Dylen’s cross-functional background in marketing and branded content at both the agency and network level, we know her talents will build on the incredibly innovative team already in place. Her strategic, collaborative approach is set to make a lasting impact on the continued growth and success of Shaftesbury and its brands.”
