Cable / Telecom News

Dual owners of smart phones, tablets spend more time, money on mobile shopping: study

NEW YORK - Tablet ownership increases the frequency of mobile shopping, improves the purchase experience, and makes consumers who own a smartphone and a tablet use their handset more often, according to new research by Ipsos OTX MediaCT.  The study, conducted on behalf of PayPal, found that 41% of these ‘dual owners’ made more than 20 mobile purchases over the past year, and nearly two-thirds of them reported higher overall spending due to their mobile purchasing activity. Dual owners are significantly more likely (63%) to indicate increased overall spending on mobile purchases, versus owners of smart phones only (29%). Tablet owners...