DTOUR launch goes underground with marketing campaign

TORONTO – Shaw Media is supporting today’s kickoff of its newest (read “TVTropolis rebranded”) lifestyle channel DTOUR with a national multi-platform marketing and advertising campaign. Shaw's DTOUR specialty channel launched today with a national promo campaign that included blanketing Toronto's Bloor subway station (above) with images from various reality series, including this one from Bizarre Foods America (bottom right). In addition to a free preview in more than 10 million homes, Shaw began cross-promotion today of both the DTOUR launch and the channel’s show-specific promos across several of its specialty channels and on Global Television. The show-specific promos are also...