Dragons’ Den returns with Desjardins and Canadian Tire as two new sponsors

TORONTO — CBC’s Dragons’ Den will kick off its 14th season this week with Desjardins and Canadian Tire joining standing sponsor BDC as new partners of the show.This season of Dragons’ Den premieres Thursday, September 26 at 9 p.m. (9:30 p.m. NT) on CBC and the CBC Gem streaming service. The two new sponsors, Desjardins and Canadian Tire, will focus on innovative activations, giving back and supporting entrepreneurs in some special moments that these partnerships will bring to the show.Through its GoodSpark program, which will be showcased in the upcoming season, Desjardins is supporting social entrepreneurs with additional financial and/or...