TORONTO – Canadians are getting an up-close and personal look at their Olympic athletes thanks to a promotional campaign called ‘Get To Know Your Canadian Athletes’ launched by the Canadian broadcast consortium for the Vancouver 2010 Winter Olympic Games late last week.
Complementing the group’s ‘Believe’ campaign which launched last month, the vignettes will air nationally in English and French through February 2010 on the Consortium’s television assets and promotional partners, as well as on the websites CTVOlympics.ca and RDSolympiques.ca.
Twenty five English and French Olympians are profiled five different ways, for a total of 125 vignettes, which reveal “surprising” details about their personalities and lifestyles in categories labeled ‘My Story’, ‘My Style’, ‘My Sport’, ‘My Music’ and ‘My Stuff’.
“We have created a star system to give these Olympic athletes the recognition, profile and credit they so richly deserve”, said Keith Pelley, president of Canada’s Olympic broadcast media consortium, in the press release. “Their unwavering dedication to intense training and competition is to be admired. We want to turn our Canadian Olympic athletes into celebrities. It is our hope Canadians will embrace and fall in love with our Olympic heroes well before Vancouver 2010.”
www.ctv.ca
www.rogers.com
www.CTVOlympics.ca
www.RDSolympiques.ca
