DIY launches ad campaign, free preview

TORONTO, November 16, 2009 – Last week, home improvement specialty channel DIY Network Canada launched a consumer advertising campaign to build awareness of the brand new channel and notify existing and potential subscribers of a free preview currently available through Rogers, Bell TV and Shaw Direct.DIY, a Canwest channel, launched last month, replacing the Fine Living, as Cartt.ca reported.The national three week campaign consists of print, radio, on-air and online executions targeting adults 25-54 “with a bulls-eye of 35-year-old males and their partners,” says the release.Humorous and provocative print ads (pictured) depicting do-it-yourself projects can be seen in the Vancouver...