OTT

Disney+ makes a huge splash, but Netflix is the number one TV brand in U.S., says Toronto’s SRG

TORONTO — Netflix clinched the number one spot in a ranking of TV brands in the United States for the first time in 2020, according to the latest Must Keep TV Report from Toronto-based consumer research firm Solutions Research Group (SRG). The research is based on 1,400 interviews conducted from May 22-26 with consumers aged 12 and older across the U.S., when the coronavirus lockdown gave most people a good chance to consume their regular brands and sample some new options, says SRG. Following Netflix, which took top spot in all demographics, the big four U.S. networks (ABC, CBS, NBC,...