ENGLEWOOD, CO – Dish Network has dedicated two of its on-demand channels to solicit customer donations for disaster relief assistance in the United States and Japan.
From now through July 31, 2011, Dish Network customers can visit channels 1 or 501 and select either the channels labeled “Donate Storm Relief” or “Donate to Japan Here” before following the on-screen instructions to make a $5 donation, which will then be added to their subsequent monthly bill. A customer’s satellite receiver must be connected to a broadband or telephone line in order to make a donation.
“We’re pleased our technology can be used to assist the American Red Cross, an organization we’ve selected to support in helping citizens recover and rebuild,” said Dave Shull, SVP of programming, in the announcement. “We look forward to using this unique donation approach to aid other causes in the future.”
