Radio / Television News

Discovery races across all platforms


TORONTO - Discovery Channel put the pedal on the floor Monday for the launch of its Star Racer media campaign. In a Discovery Channel first, the channel developed one-of-a-kind multi-platform sponsorship opportunities for Mazda, Castrol and Edge Active Care, integrating the brands into every aspect of the production – including television broadcast, broadband and online executions. Premiering Tues., October 24 at 10 p.m., Star Racer explores the world of auto racing, searching for a fearless driver who wants to become the fastest driver on the circuit. With a judging panel that includes racing icon Paul Tracy, the winning driver declared...