Discovery Channel sprouts new eco-site

TORONTO – It’s fitting that DiscoveryChannel.ca chose Earth Day to launch ExpeditionGreen.ca, its new environmental adventure site. Discovery Channel Canada calls ExpeditionGreen.ca the brand’s “new online destination for adventure-based eco-content.” “We’ve designed ExpeditionGreen.ca to reveal the high adventures to be had in the worlds of science and ecology,” said Jon De la Mothe, executive producer for Discovery Channel Interactive, in a press release. “We know that visitors to our web site expect content that’s fun and relevant, and presented in a way that’s entertaining and not preachy.” According to the news release, ExpeditionGreen.ca already has as many as 20,000 visitors...