Discovery Channel app incorporates audio fingerprinting technology

TORONTO – Bell Media is trialling the use of audio fingerprinting technology via its recently launched Discovery Channel app and a partnership with Canadian media services firm Media Experts. Audio fingerprinting allows advertisers to embed the audio from a 30-second TV ad in an app. When a viewer watching the network also has the Discovery Channel app open, it listens for the audio content of specific ads which prompts it to simultaneously deploy a customized rich-media digital ad on the viewer's handheld device. The viewer may then interact with the ad unit via video, photos, and other touch-optimized content, or...