‘Disco’ spot crowned winner of Super Bowl Canadian ad challenge

TORONTO – A 1970s inspired “spokespuppet” named Sheldon helped to quarterback independent ad agency Cundari to the winner’s circle at the Super Bowl Canadian Ad Challenge.Presented by CTV and the Canadian Marketing Association, the creative advertising competition launched last summer to inspire Canadian advertising that competes with the highly anticipated U.S. Super Bowl commercials. The winning ad, as selected by a panel of judges, will receive advertising time during CTV’s coverage of Super Bowl XLIX on February 1 and a trip for two to the big game.The spot, called "Disco," was created on behalf of Consumer Protection Ontario (CPO), the Ministry's awareness...