REGINA – SaskTel subsidiary DirectWest has launched two new tools designed to help customers manage and market their businesses.
The ‘MyRep Reputation Intelligence Tool’ allows customers to monitor their on-line presence, ensuring that their business information is accurate and consistent, read their reviews from national and local review sites, and view tweets, news articles, blog posts and photos regarding their business, products or services.
Similarly, ‘My Business Centre’ offers access to the company’s online portal mysask.com to view advertising results, participate in free webinars on topics that impact their businesses, and to access their MyRep Reputation Intelligence Tool. Both were created by local software developer VendAsta Technologies.
“Monitoring your online presence can be tough”, said Georgina Syrgiannis, VP of corporate arketing at DirectWest, in the announcement. “Hundreds of online conversations occur each day. The MyRep Reputation Intelligence Tool tells you who is talking about your business, what they are saying, where they are saying it and who they are saying it to. The information is captured and then displayed in a simple and meaningful way.”
