Directwest enters Saskatchewan’s digital out of home ad market

REGINA - SaskTel subsidiary Directwest has acquired 20 digital boards across the province as it makes what it describes as an “aggressive push” into the digital out of home advertising space in Saskatchewan.The boards, purchased from Canadian Digital Signs Inc., are located in “highly desirable areas” throughout Saskatoon, Regina, Moose Jaw, Estevan, and Weyburn. In Saskatoon the digital boards provide coverage along Circle Drive, 8th Avenue and near TCU Place. In Regina and Moose Jaw, the main commuter routes of Albert Street, Broad Street, Saskatchewan Drive, Victoria Avenue and Thatcher Drive are also covered.Directwest said Thursday that the acquisition makes...