REGINA – SaskTel subsidiary Directwest has acquired 20 digital boards across the province as it makes what it describes as an “aggressive push” into the digital out of home advertising space in Saskatchewan.
The boards, purchased from Canadian Digital Signs Inc., are located in “highly desirable areas” throughout Saskatoon, Regina, Moose Jaw, Estevan, and Weyburn. In Saskatoon the digital boards provide coverage along Circle Drive, 8th Avenue and near TCU Place. In Regina and Moose Jaw, the main commuter routes of Albert Street, Broad Street, Saskatchewan Drive, Victoria Avenue and Thatcher Drive are also covered.
Directwest said Thursday that the acquisition makes it the third largest outdoor digital advertiser in the province.
“For over 100 years, Directwest has a proven track record of connecting businesses with their customers throughout Saskatchewan,” said Directwest president and CEO Keith Jeannot, in the news release. “This new digital board media is a strong addition to our product set and will provide great opportunities for our customers to expand their reach in the Saskatchewan market place.”
Directwest, a wholly-owned subsidiary of SaskTel, is the exclusive provider of Mysask411, Saskatchewan’s best source for local information.
