By Perry HoffmanOTTAWA - CTVglobemedia Inc. says that it stands to lose up to $6.5 million in advertising revenue just by airing two public service announcements (PSAs) about the impact of the upcoming digital transition on over-the-air TV viewers.According to the CRTC's proposed regulations for the digital TV transition, broadcasters must begin airing the two PSAs no later than March 31, 2011. The first, which must will air six times per day to start and eight times daily beginning one month prior to the shut off, will inform viewers that analog OTA signals will cease on August 31, 2011. At least 25% of the PSAs must run in prime time (7:00...
Digital transition spots could cost millions in lost ad revenue, broadcasters claim
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