Digital transition awareness campaign must start May 1, says CRTC

OTTAWA-GATINEAU - Conventional television stations must kick off their national awareness campaign on the pending digital transition by May 1, 2011, the CRTC said Friday.Broadcasters that are required to make the transition must air public service announcements at least six times per day, and at least 25% must be shown in prime time, between 7:00 p.m. and 11:00 p.m. The announcements must be at least 30 seconds long, be closed captioned, contain audio descriptions of on-screen information and include the following elements:- a statement to the effect that the Canadian television system is in the process of converting its over-the-air transmitters from...