WASHINGTON, D.C. – The Advanced Television Systems Committee approved technical standards that will let TV broadcasters deliver digital signals to mobile handsets.
The new services for mobile and handheld devices are carried along with current DTV services without any adverse impact on legacy receiving equipment, says the ATSC release.
ATSC Mobile DTV was developed to support a variety of services including free (advertiser-supported) television and interactive services delivered in real-time, subscription-based TV, and file-based content download for playback at a later time, says the ATSC statement.
The standard can also be used for transmission of new data broadcasting services.
"Development and adoption of the ATSC Mobile DTV Standard is a major milestone in the ongoing evolution of digital television," said ATSC president Mark Richer. "We have been fortunate to have strong and active industry support, including thousands of person-hours of technical volunteers, for this work which enabled us to develop the standard in an efficient manner."
With the new standard, broadcasters can now take new compelling services to consumers utilizing a wide array of wireless receiving devices including mobile phones, small handheld DTVs, laptop computers and in-vehicle entertainment systems.
"This milestone ushers in the new era of digital television broadcasting, giving local TV stations and networks new opportunities to reach viewers on the go," said Paul Karpowicz, NAB Television board chairman and president of Meredith Broadcast Group. "This will introduce the power of local broadcasting to a new generation of viewers and provide all-important emergency alert, local news and other programming to consumers across the nation."
“The ATSC Mobile DTV standard is flexible and robust, enabling a range of services business models that create new opportunities for broadcasters, device makers and consumers. It is particularly noteworthy that ATSC Mobile utilizes Internet Protocol (IP), which will enable broadcast services to be easily integrated with wireless broadband consumer devices and applications, further reinforcing the significant role of terrestrial television broadcasting in the media landscape for decades to come,” added ATSC chairman Glenn Reitmeier.
The ATSC Mobile DTV standard is “built around a highly robust transmission system based on Vestigial Side Band (VSB) modulation, with enhanced error correction and other techniques to improve robustness and reduce power consumption in portable receivers, coupled with a flexible and extensible Internet Protocol (IP) based transport system, efficient MPEG AVC (ISO/IEC 14496-10 or ITU H.264) video, and HE AAC v2 audio (ISO/IEC 14496-3) coding. ATSC Mobile DTV services are carried in existing digital broadcast channels along with current DTV services without any adverse impact on legacy receiving equipment,” reads the release.
In addition to live television, the new ATSC Mobile DTV standard provides a flexible application framework to enable new receiver capabilities. Receivers that make use of an optional Internet connection will enable new interactive television services, ranging from audience measurement and simple viewer voting to the integration of Internet-based applications and transactions with television content.
Formal development of the ATSC Mobile DTV system began in May 2007 with the issuance of a request for Proposals (RFP). The new standard document will be available online on the ATSC Standards page.
