Digital Media Summit 2013: Your audience is coming at you live, to and from social media

TORONTO – The real-time interactive nature of social networking presents both opportunities and challenges for digital news organizations, as their audiences increasingly take on the roles of contributors and critics. That was the message from digital media experts who participated in a panel discussion about the impact of social media on the broadcasting industry at the Digital Media Summit, held in Toronto this week as part of Canadian Music Week. “Sports is one of the few remaining television properties that still is primarily live,” said Kenny Norton, digital marketing manager for sports broadcaster theScore. “The thing with sports and especially...