Digital Media Summit 2013: Best strategies for the 2nd and 3rd screen so they engage, not distract

TORONTO – The multiscreen environment of the typical Canadian living room these days has profound implications for broadcasters as they figure out how to reach and maintain their audience, said a number of industry experts who spoke Wednesday at the Digital Media Summit in Toronto. “We are now multitasking across multiscreens,” said Neil Shankman, head of large advertiser and agency marketing for Google Canada, during his keynote address Wednesday morning. “Some people describe it as a four-screen world. Other people describe it as a one-screen world, because the screen that is relevant is the one you’re looking at.” Shankman said...