Radio / Television News

Digital Media Summit 2013: Advertisers insisting on real-time measurable ROI, from their media spend


TORONTO – Advertisers in the digital space need to be “pinball wizards” to keep consumers engaged with their brands or risk losing them as potential customers, says Shelagh Stoneham, senior vice-president and general manager of brands and marketing communications for Rogers Communications. Stoneham was one of five panellists who took part in a discussion about digital advertising strategies at the Digital Media Summit being held in Toronto this week as part of Canadian Music Week. She asked the audience to visualize a marketer’s advertising message as a pinball ricocheting off different bumpers as it descends down the pinball machine. “The...