Digital disruption: by 2016 Internet to become largest source for ads

TORONTO - By 2016, the Internet will overtake television as the single largest destination for ad spending, capturing 26.1% of the total in four years versus 18% in 2011. This according to a new report from the Canadian Marketing Association (CMA) prepared by the Conference Board of Canada which examines how the growth of digital media and the explosion in digital channels is challenging current marketing models and the very nature of marketing in Canada. It notes that social media, which did not exist 10 years ago, is now a significant consideration for many businesses’ marketing plans. The report: Marketing’s...