Digital Convergence: Can social media revive appointment television viewing?

By Lesley Hunter

TORONTO – Is the surging popularity of on-line video viewing a real threat to the old television broadcasting business model or is it actually fuelling a new ‘golden age’ of television?That was the subject of a lively discussion staged at the first of three Digital Convergence Executive seminars presented by Canadian Women in Communications and management consulting firm Digital Theory. Cartt.ca is the media partner for the series.Brent Bernie, the president of Media Metrix Canada, a division of measurement company comScore, called television “still the most powerful medium in the world”, but stressed that the influence of social networking has...