Digital consumers put the "me" in media, so "yesterday's framework" must change: O'Farrell

TORONTO – "It wasn’t so long ago that we lived in a society dominated by broadcast mass media operating with analog technology," reminisced Canadian Association of Broadcasters CEO Glenn O'Farrell in a speech on Thursday. A veteran of the broadcast world (O'Farrell launched CanWest Global's Quebec properties), O'Farrell and the association is struggling with the new media world. "(W)hile mass media is still a powerful force, the universe is becoming more and more populated by narrowly targeted digital media offerings," he told those gathered at the Broadcast Executives Society lunch at the Four Seasons Hotel. "In fact, we are now...