Cable / Telecom News

Digital confusion reigns, says report, but $100 is the benchmark

NEW YORK – Citing their fear of hidden costs or that new devices will be tricky to use, Americans are cautious and confused when looking at the new digital video products making their way onto the market, says a new study from Ipsos, the global survey-based market research firm. Still, over half (61%) of online American adults are at least open to considering devices that connect PCs with consumer electronics for more convenient access to digital content. Ipsos estimates that upwards of 900,000 American consumers may purchase "digital den-type" devices in the next year if they can be offered at...