LONDON, U.K. – DHX Media’s WildBrain has been appointed by Gutsy Animations to develop a global YouTube strategy for Moominvalley, the brand-new animated adaptation of writer-illustrator Tove Jansson’s classic stories.
The first new Moomins series in almost 30 years, Moominvalley brings Jansson’s characters to life with 3D, CGI animation in 13 episodes for a new generation of kids and families. In addition, WildBrain will manage the library of past Moomin content on YouTube, including the previous series from the 1990s, behind-the-scenes material and other content created exclusively for YouTube by Moomin.com.
To celebrate Tove Jansson’s 105th birthday today, fans can enjoy exclusive new Moominvalley content now live on the WildBrain network.
Moominvalley is produced by Gutsy Animations working with creative director and executive producer Marika Makaroff, director Steve Box, and voice talent such as include, Taron Egerton, Rosamund Pike, Matt Lucas, Jennifer Saunders, Kate Winslet and Matt Berry.
The Moomins – a family of white roundish trolls with large snouts – are the central characters in a series of books and a comic strip by Finnish-Swedish writer and artist Tove Jansson. Jansson achieved worldwide fame as the creator of the Moomin stories, written and illustrated between 1944 and 1971, which follow the characters’ adventures in Moominvalley.
Celebrating its 75th anniversary in 2020, Moomin today is one of the top-20 most licensed brands in the world.
