DHX readies roll out of new brands Family Jr., Télémagino, CHRGD

TORONTO – DHX Television is rebranding three of its four kids channels this fall as part of a move to extend its Family Channel brand.The Disney Junior preschool channels, which target kids aged 2-5 in English and French, will be rebranded as Family Jr. and Télémagino, respectively, while the Disney XD channel, aimed at kids 6-12, will be rebranded as CHRGD. "Our rejuvenated brands will add even more energy, excitement and entertainment to our offering, delivering appealing and attention-grabbing content that is relevant to the interests and lifestyles of today's youth," said Joe Tedesco, DHX Television SVP and GM, in...