LONDON – DHX Media’s digital kids' network and studio WildBrain will exclusively manage content on YouTube for the German toy brand, PLAYMOBIL.
Under the two-year agreement, WildBrain will manage an exclusive library of 15 short animated videos from the toy brand, featuring its iconic figures. The videos will stream on a range of PLAYMOBIL channels launched on the WildBrain network in multiple languages, including German, English, Spanish and Portuguese, with more planned.
"PLAYMOBIL toys have inspired generations of children around the world in creative play," said WildBrain managing director Jon Gisby, in the news release. "We have always been fans of the PLAYMOBIL digital strategy to produce high-quality animated stories featuring their iconic figures, and we are honoured to have been selected to further grow their international audience and take the brand to new heights through the WildBrain network on YouTube and the YouTube Kids app."
