DHX Media’s Wildbrain to manage Moose Toys’ channels on YouTube

LONDON, UK - DHX Media's online kids network WildBrain has been named the exclusive global manager of Moose Toys’ YouTube channels for the Shopkins, Happy Places, Grossery Gang and Twozies brands.WildBrain will focus on growing watch times, views and revenue for the brands, plus be responsible for channel optimization, according to Tuesday’s news release. To cater to Moose Toys’ global audience and strengthen its relationship with YouTube influencers, WildBrain will also create paid media campaign and provide access to proprietary technology. “We’re excited to provide our digital expertise to Moose Toys”, said WildBrain’s managing director John Robson, in the release....