LONDON, UK – DHX Media's online kids network WildBrain has been named the exclusive global manager of TUBA n Co. Ltd’s (TUBA n) YouTube channel for its short-form CGI-animated, slapstick comedy series Larva.
Produced by South Korea’s TUBA n, and airing on public broadcaster KBS in the territory, Larva revolves around short vignettes from the lives of Red and Yellow, two sewer-dwelling worms that are entertained and challenged by the various items and other animals that filter through the pavement grates into their world.
Under the exclusive agreement, WildBrain will manage the Larva TUBA channel, providing content production services and audience development expertise. WildBrain will also focus on growing the channel worldwide, monetizing viewing in all global markets, particularly in the U.S., and strengthening TUBA n’s relationship with YouTube influencers, readsTuesday’s news release.
“Finding the best content to work with remains our focus, and Larva fits that bill perfectly—first-class, language agnostic content that works superbly on YouTube”, said WildBrain’s managing director John Robson, in the release. “Larva is already doing well regionally, and we're excited about the prospect of creating a massive global audience.”
“We’ve always wanted to collaborate with WildBrain to further expand our online platform business, not just in Asia but in English-speaking countries as well”, added TUBA n CEO Kwang-Yong Kim. “We’re seeing great results already and we can’t wait to see how both TUBA n and WildBrain will have a mutually beneficial collaboration for the long run.”
