DHX Media, Mattel team up on new ‘Rainbow Magic’ content

HALIFAX – DHX Media has announced plans to develop new, original content based on Rainbow Magic after licensing the popular children’s publishing property from Mattel Inc.Rainbow Magic (pictured) follows the exciting adventures of two young girls, Rachel and Kirsty, and their magical friends in Fairyland. With hundreds of titles published to date, the property has reached millions of readers worldwide in more than 30 languages.The long-term, exclusive, worldwide agreement covers multiple revenue streams and establishes the framework for DHX to develop, produce and distribute a range of multi-platform content inspired by the brand. DHX and Mattel will also work together...