DHX Media inks long-term partnership with Mattel

HALIFAX and EL SEGUNDO, CA - DHX Media has struck a long-term partnership with toy maker Mattel Inc. for new multi-platform content inspired by popular Mattel brands Bob the Builder, Fireman Sam, Little People and Polly Pocket.Under the terms of the partnership, DHX Media and Mattel will jointly fund, co-develop and co-produce new episodic, short-form, and long-form content for the Mattel properties, designed for a variety of traditional and digital platforms, reads the news release.The partnership, which covers multiple revenue streams, takes effect January 1, 2016, though Mattel and DHX will begin creative and strategic collaboration immediately. DHX Distribution will manage...