DHX Media, Iconix partner on new ‘Strawberry Shortcake’ content

HALIFAX – DHX Media and Iconix Brand Group have finalized a long-term agreement to co-develop and co-produce a new animated series based on the popular entertainment toy brand Strawberry Shortcake.Since her creation in 1980, Strawberry Shortcake (pictured) has grown and evolved in the kids’ entertainment space. Re-launched in 2010 with the premiere of her new TV series Strawberry Shortcake’s Berry Bitty Adventures, Strawberry Shortcake is a favorite of multiple generations. Strawberry Shortcake dolls continue to be a popular item in the toy aisle, and still own their iconic scent. Under the terms of the deal, DHX and Iconix will jointly finance,...