DHX Media grows ‘Teletubbies’ brand in China with toy, publishing deals

HALIFAX - Teletubbies toys will be arriving in China later this year after DHX Media’s dedicated brand management and consumer products arm signed its first two consumer products deals in the country.The newly signed licensees in China are a part of DHX Brands' global rollout of the renewed Teletubbies brand, which began in the U.K. in 2015. The popular preschool series is available via Chinese streaming services iQIYI, Youku, Tencent among others, and since launching in June 2017 has generated 100 million views on such platforms.The company said Thursday that it will launch Teletubbies toys in China this spring followed by children's books later in...