HALIFAX – DHX Brands announced today a new direct-to-retail product line of In the Night Garden products, created to suit the brand’s demographic of kids aged 6 months to two-and-a-half years old.
Launched as a partnership with TJ Morris, the products will be introduced exclusively in Home Bargains and Quality Save stores throughout the UK this summer, with an initial 18 products available by the end of July, followed by two more in August and a further 12 in September.
The products include a number of items currently unavailable from other existing In the Night Garden licensees, including infant wipes, toddler training items, wooden pull-along toys, slippers, gift bags and feeding products such as bibs and sipper cups. The range also includes greetings cards and gift wrap; tableware, such as cutlery and melamine sets; apparel, including pyjamas and onesies; and accessories such as socks and backpacks.
Prices range from £0.69-£13.99.
DHX Brands is the dedicated brand management and consumer products arm of DHX Media.
