Also announces 19 new worldwide distribution agreements
HALIFAX — Following up on the launch of its new Teletubbies series in South Korea this past spring, DHX Media’s consumer products division, DHX Brands, announced it has signed eight new consumer product deals that will introduce a range of Teletubbies-branded merchandise to the South Korean market.
The Teletubbies series was officially launched in April in South Korea and currently airs on the country’s leading public broadcaster, KBS, and on streaming services Naver TV and Naver Junior.
The new Teletubbies consumer product line builds on DHX Media’s strategy to expand the Teletubbies brand throughout Asia and to capitalize on the significant opportunity in the region, the company said in a news release. The range of new Teletubbies-branded products will include: books from Random House Korea; health-based products from L2 Communications; bath and sand-play toys from Big Tree; novelty toys from Daeyoung Tongsang; footwear from Alphashoe; phone cases and accessories from Coquad; emoticons from Unico Korea; and soft toys from Ezen Creation.
Further to the new consumer products announcement, DHX Media’s distribution arm announced it has signed 19 additional broadcast and streaming agreements internationally for the new Teletubbies series, which brings the total number of platforms signed for the preschool series to 54, spanning more than 100 territories worldwide, the company said.
Seasons one and two of the new Teletubbies series have been picked up by the streaming service Bilibili in China; HBO Europe, for Eastern Europe; and RTM for Malaysia. In addition, season one has been picked up by CBeebies (Australia), ORF (Austria), Tuty (Czech Republic), Fox (Finland), Studio 100 Junior (Germany), Kan (Israel), Spacetoon (Middle East), Puls (Poland), and Rakuten Wuaki (Spain). New deals for season two include ABC (Australia), ETV (South Africa), NPO (Benelux), Télémagino (Canada), Hop! (Israel), E-Junior (Middle East), and YoYo TV (Taiwan).
