HALIFAX – DHX Brands, the dedicated brand-management and consumer-products arm of DHX Media, is expanding its team with three key hires across its LA and London offices.
Kaisa Nieminen has been appointed senior brand manager for North America, based in the Los Angeles office and reporting to VP global brand management Tor Bushell in London. She joins the company from Mattel, where she managed a portfolio of children’s entertainment properties, and will lead brand and marketing initiatives in North America for Teletubbies, Twirlywoos and Yo Gabba Gabba!
Dave Tovey has been named to the newly created role of business development manager, EMEA. He will be charged with working across the full DHX Brands portfolio, with a key focus on In the Night Garden.
Danielle Tanton joins the company in the new role of live events and attractions manager Global, and will lead global licensing for live events and attractions across the DHX Brands IP portfolio, including hit properties Teletubbies, In the Night Garden, and Twirlywoos.
Both Tovey and Tanton will be based in the UK reporting to commercial director Tom Roe.
“These appointments underpin the rapid global expansion of DHX Brands since inception”, said DHX Brands EVP Peter Byrne, in the announcement. “Kaisa, Dave and Danielle bring immense experience in their disciplines and will provide invaluable extra firepower as we continue to expand our brands worldwide.”
