TORONTO – Consumers are watching more mobile video, and are staying tuned for longer periods of time, new data from QuickPlay Media has found.
The company, which manages the business of mobile video, released its latest quarterly consumer consumption analysis based on data compiled between April 1 and June 30, 2009.
The report says that the increase in total downloads was driven in part by the release of PrimeTime2GoTM, a premium mobile TV service featuring full episodes of TV shows from leading networks such as ABC, CBS, NBC, ESPN and MTVN.
While the total number of TV and video streams, and the average streams per user were down slightly, the report found a notable jump in the length of time spent viewing each individual stream. Total number of video downloads increased 28.4% from the first to second quarter in 2009, while the average downloads per user rose from 6.3 in Q1 2009 to 7.9 in Q2 2009.
For streaming audio, the findings saw a growing interest in premium mobile audio services as evidenced by the rise in total audio streams consumed over the quarter. The report attributed the growth to the launch of the Sirius XM Radio application for the Apple iPhone and iPod Touch devices.
The most popular video download genres were music, followed by movie previews and sports. For live TV streams, the top preferences were news, kids’ entertainment and sports, while video stream favorites included user-generated content, sports and news. For audio, the top streaming genres included pop, rock and comedy.
