Demand for original digital content an opportunity, and challenge, for Canadian producers: report

OTTAWA – Canadian producers stand to reap huge gains from the “videofication” of the Internet – the ever-increasing time spent by consumers watching video content on-line – which is generating increased demand for professionally produced original content specifically made for an online audience. However, that content could also challenge the business models of the traditional television industry, according to a new report by the Canadian Media Production Association (CMPA). The report, Content Everywhere: Mapping the Digital Future for the Canadian Production Industry, also examines how major U.S.-based content aggregators like YouTube, Yahoo and Hulu are making significant investments in original, professionally-produced...