Demand for Cancon underpins new Telefilm strategy

OTTAWA – Telefilm has released a new corporate plan which focuses on stimulating demand for Canadian content.The plan, Fostering Cultural Success, details that the organization’s initiatives over the next few years will be based on the strategic pillars of maintaining and expand its core role as funder; developing its role as promoter; providing thought leadership by developing and sharing industry intelligence; and reinforcing Telefilm’s organizational excellence. Telefilm also said that it will continue its discussions with the industry in order to develop a new, more expansive tool to measure success, one that will take into account a project’s commercial, cultural and industrial...