LONDON — DAZN Media, the advertising division of DAZN Group, is offering one brand partner the chance to reach more than 400 million football fans through its Global Football Package sponsorship opportunity.
For the first time, DAZN Media is aggregating DAZN Group’s digital football media assets across OTT, video on demand and social platforms to allow a single brand to centralize its fan-targeted football sponsorship through one point of purchase, says the news release.
DAZN Media’s Global Football Package includes sponsorship of live football coverage on DAZN, which covers more than 95 leagues and competitions, including the Premier League, UEFA Champions League, FA Cup, La Liga, Serie A, Ligue 1, Copa del Rey, CONMEBOL Libertadores, CONMEBOL Sudamericana, MLS and J.League, among other competitions.
The package also includes headline sponsorship across Goal, the world’s number one football platform, sponsorship of VoD football content across DAZN and Goal’s YouTube channels and the DAZN Player video network, which syndicates content to thousands of the world’s biggest publisher sites including Mail Online, MSN and Kicker.de, says the release.
“We feel this is a step change in how brands can align with premium football and target fans. It’s a package that will rival any mainstream football sponsorship,” said Stefano D’Anna, executive vice-president of media for DAZN Group, in the release. “Football content consumption is fragmenting and reaching modern digital audiences is getting harder and harder. By aggregating our assets, we can offer a brand the best global football with localized relevance. All underpinned by digital targeting, delivery and reporting that ensures accountability and limits wastage.”
