OTT

DAZN Canada brings sales in house

TORONTO – Online sports channel DAZN Canada announced today it has brought all media sales operations in-house. “The move represents the next step in DAZN's commitment to the market and will offer brands a one-stop-shop through which to directly invest and reach avid fans of the biggest sports leagues in the world,” said a press release from DAZN Media North America, the streamer’s sales and partnerships division. This means DAZN “will be able to foster one-on-one relationships with brands and more closely align on their specific marketing goals and objectives, as well as provide brands with direct access to its...