TORONTO — Telus today announced it has been awarded the HPE-IAPP Privacy Innovation Award by the International Association of Privacy Professionals (IAPP) in recognition of its Data for Good program.
Launched in April 2020 in response to the Covid-19 pandemic, Data for Good leverages an advanced approach to de-identified data analytics which allows public health authorities and qualified academic researchers to use data from Telus Insights to measure progress and assess additional opportunities to help stop the spread of the coronavirus and “flatten the curve” without compromising the personal privacy of Canadians, explains a Telus press release.
“The fact that we had been working for years on how to use data to solve problems without compromising the privacy of our customers meant that we could hit the ground running when Covid-19 first emerged,” said Michael Cihra, vice-president for Internet of Things at Telus. “Adapting the Telus Insights service to aid in predicting and measuring the impact of the virus was able to happen so quickly because we had already partnered with our Data and Trust team to address the fundamental questions about how to use data responsibly, and I think the value of that collaboration is reflected in the IAPP’s recognition of Data for Good.”
In addition to being the only Canadian telecom company to receive the HPE-IAPP Privacy Innovation Award, Telus is the only telco in Canada to achieve Privacy by Design Certification through the Professional Evaluation and Certification Board (PECB) for its Insights platform, says the release.
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