Darks decamps CBC for Rogers Media

TORONTO – Alan Dark is leaving CBC’s Revenue Group to become vice president of national sales for Rogers Media, effective May 26.In this newly-created role, Dark (pictured) will be responsible for implementing a compelling and differentiated go-to-market OneCall strategy to drive advertising revenue that leverages Rogers’ media assets and brands. Based in Toronto, he will also set the strategic direction for the national sales teams, including the five national agency teams, sports, and specialty.Dark has more than 16 years of experience in broadcast and digital media sales, integrated media development, sales strategy, strategic planning, and business development, most recently as...