TORONTO – Multilingual media company Telelatino has announced the appointment of industry veteran Errol Da-Ré to the newly created position of chief revenue officer.
Da-Ré will lead Telelatino’s efforts to leverage corporate assets and strengths and align them with customer needs and desires, says the company’s announcement. “He will oversee client direct and national agency sales functions and provide input and advice on other revenue generating activities,” reads the release.
He most recently headed the Olympic sales team for CBC and Radio-Canada, and was previously the longtime senior head of sales for Shaw Media, and prior to that, Alliance Atlantis Communications prior to its 2007 purchase by CanWest Mediaworks.
“Errol’s widely respected expertise and familiarity with media markets and his network of industry relationships comes at a perfect moment in our evolution. We have grown from a single local community-oriented TV channel into a multichannel, multiplatform media company with a wide range of mainstream and ethnic activities in Canada and beyond,” said Telelatino president Aldo Di Felice. “Errol’s enthusiastic belief in our potential is welcome. He knows how to build and drive a high performance sales organization that creates products and solutions in support of client business outcomes, and ensuring alignment between sales, marketing, client service and revenue management.”
